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theindiantravelogue.com is the Indian tourism portal that provides a complete plethora of services to & from the Indian hospitality industry. It provides the user with comprehensive online business opportunity & supports them with an extensive ground services network. theindiantravelogue.com unique ‘Click & Brick’ business concept combines the conventional business form with the internet medium to assure both the Indian & the International clientele with ‘Order Fulfilment’. The Objective Armed with focused business applications, aesthetic design value, & continuous up gradation of technology, our two fold objective at theindiantravelogue.com is to provide to the members of the Indian Hospitality industry a virtual market place where day to day transactions & flow of information takes place over secure channels & to provide the end user a complete plethora of hospitality services supported by a strong ground services network. Our Mission Is to be the single largest click & brick portal travel portal in India. Our Vision To provide complete e-commerce solutions to the Indian hospitality Industry. Business Concept Summary Click & Brick In the Indian Scenario, where the reach of the Internet is restricted, (due to lack of proper infrastructure) and the scope of on-line business is severely limited by a lack of standard payment infrastructure, for net business to be successful what is important is to realise the importance of ‘order fulfilment’ and hence strong brick & mortar support. The on-line services need to be bolstered by a more conventional ground support system. Our objective is to meet the same requirement through our unique click & brick strategy. As mentioned earlier in the market summary, the need today is to get the disorganised sector of our industry on a common platform of business. The (obvious) potential barriers to implementing this plan is the huge infrastructure cost and the concern regarding the returns on investment. But if the same cost is shared, it becomes viable for the agency. Our strategy aims to provide the unorganised sector a common platform for functioning. It provides the user an economical as well as effective solution for advancing their business. Another key feature of our strategy is that, in the long run, it enhances business generation through higher competition. For the end user, our strategy provides an easy access to information & solution to all their travel needs. It also provides the user a choice of competitively priced solution. Our business strategy involves the following areas of development: I. Desired Strategic Partners II. Satellite Offices III. Strategic Business Associates IV. Franchisees V. Call Centres

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