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COMPANY PROFILE

Market Equity is a business information consultancy with operations covering market research, marketing planning and knowledge management. The Company was established in 1992 in response to a perceived gap in the market for actionable business information and advice. Market Equity's philosophy - and a distinguishing aspect of its service - is to provide actionable information and related advice which adds real value to our clients' products, projects and businesses. As such, Market Equity is committed to: Providing clients with powerful marketing information to enable them to make effective management decisions and exploit market opportunities to their maximum potential. Developing commercially sound and cost-effective research solutions to marketing problems. Providing clients with an unequalled standard of service that is truly reflective of client needs. Developing a working partnership with clients in line with the firm's philosophy of understanding the business objectives that drive the need for marketing research and related advice. Taking an innovative and fresh approach to the special needs of each and every client brief. Since our inception in 1992, Market Equity has grown to become one of Australia's largest full service marketing and market research consultancies. Market Equity now employs over 50 full-time and 150 casual staff throughout offices in Perth (Western Australia), Sydney (New South Wales), Adelaide (South Australia), Canberra (A.C.T.) and Darwin (Northern Territory). With a growing client list in excess of 300 of Australia's leading companies and government departments, the Company has established a reputation for providing innovative and results-oriented solutions to business problems along with high quality service. The success of the firm is solely reliant on the success of our clients and we continue to be judged in the market place by our ability to make a measurable, positive difference to our clients' businesses. The firm's major goal in this regard is to develop successful long-term relationships with clients for whom we can provide a meaningful and valuable service.

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