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The Romanian professional publication market is currently under increased pressure for diversification as a result of recent transformations and consolidation in the Romanian business environment. 1. Internet Society Romania edited a specialized magazine called "COMUNIC@ŢII Mobile" (Mobile Communic@tions) intends to fill in a particular niche in the professional media: communications and mobile Internet sector. 2. History Internet Society Romania an N.G.Organization posits as its main objective the dissemination of correct and valuable information for the Romanian public. Laboratorul Internaţional de Comunic@re (The International Communic@tion Laboratory Program), started in 1995 by CIR UNESCO, has included several projects of information-gathering and dissemination regarding communications and Internet field for various Romanian institutions. COMUNIC@ŢII Mobile Review is a project of CIR UNESCO – Laboratorul Internaţional de Comunic@re affiliated to UNESCO. Former UNESCO Club is now Internet Society Romania, a new non-profit, non-governmental and professional membership organization. It focuses on: standards, education, and policy issues. We have more than 500 individual members in all country. part of romanian Internet community. We have also a strong lobby on the romanian political structure (even tehe future prime minister, after november elections) and we want to promote several Internet laws and regulatory in the next 4 years. 3. General objectives The immediate objective is the publication on a monthly basis of the COMUNIC@ŢII Mobile Review. An experimental issue was released in July last year. Its success (the market demand for the next issue exceedes the initial offer) confirmed the market value of the its concept. The review proposes a two folded approach to the phenomenon of mobile communication: it treats communication both as a cultural and socio-economic factor and as an industry-leading technology. All the other publications in the field offer a unilateral approach, from the scientific/technical point of view only. COMUNIC@ŢII Mobile responds to the larger contexts in which its readers use the information: for example, an article about communication strategies within a middle-range enterprise exceeds the limits of a description of the mere technical environment of that enterprise. · In the medium term, COMUNIC@ŢII Mobile has become a strategic media partner for the economic agents in the field by playing a key role in the flow of information and opinions relevant to the emerging Romanian IT&C industry. · In the long term, the objective is a dominant position for COMUNIC@ŢII Mobile on the market of communications and Internet publications, increased influence in the field based on information from international sources and on the recognition of our professionalism in the area of internet and mobile communications. The market and the readers The target audience of the publication is formed by: · managers and other decision-taking personnel within small and middle enterprises and international corporations; · personnel from mobile telephony, IT, telecom and Internet companies; · Romanian users of mobile telephony and Internet services (2000000 in august 2000); · students from Journalism, Communication, Literature, Polytechnics, Automatics, Telecommunications, Bibliology and Sciences of Informations; The key institutions are: · Key factors: Govern, Parliament, governamental agencies, ISP's; · networks of academic, universitarian, school libraries, public libraries, and the libraries of private universities; · cultural centres and the abroad Romanian embassies, foreign embassies and cultural centres in Bucharest etc; · banks and financial institutions, advertising and media agencies; The Romanian market holds more than 2,500,000 potential readers. MEDIA KIT · Distribution strategy Romanian telecom market Romanian Telecom market can be divided into three main categories: · IT&C manufacturers; · Telecommunication services providers*; · Users, including governmental agencies, public and state administration. (*A forth category, the resellers, represent an intermediary between manufacturers and services providers); How do we gain the public? The distribution of "COMUNIC@ŢII Mobile" Review reflects the variations in the demand for such a product, depending on the geographical distribution of the major communications and IT&C equipment users and industry actors. "COMUNIC@ŢII Mobile" reflects the quick development of the telecom industry and provides the most adequate promotion medium for communications and IT&C products and services towards its audience. Distribution on categories % Readers Specialized Companies 8 800 Services Suppliers 16 1600 End Users 76 7600 TOTAL 100 10000

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